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Huawei Reaffirms 140 Million Phone Shipment Target

As the top dog in China, people pay very close attention to and its business operations. It was why president He Gang came out and squashed rumors about the company lowering its shipment target for 2016, Tencent reports.

Gang knows exactly what it means if negative reports were left to percolate. More specifically, a DigiTimes report alleged that the world’s third-largest phone maker cut its -year shipment target from 140 to 120 . Furthermore, a Patently Apple report alleged that cut its third-quarter shipment target by 10 to 20 percent.

Related: Bye-bye, Google? Huawei said to be working on a totally new mobile operating system

According to the reports, which come from different sources, the cuts come from high-end phone demand not being what it might have been expected to be. To dispute this, Gang said Huawei shipped 2.6 P9 and P9 Plus — the company’s two latest flagships — in two months. This is double what the P8 sold when it was released in April 2015, according to TechWeb. Huawei expects to ship between 14 million and 15 million P9 and P9 Plus units for the third quarter.

Gang also put to rest the that Huawei cut its shipment target for the year, saying that the company fully expects to ship 140 million by year’s end. At the same time, there is plenty of pressure to meet that goal, especially as worldwide growth in the phone market is expected to flatline, or even reverse, by 2020.

Huawei did ship 108 million phones last year, which is why it is only behind Samsung and Apple as the world’s largest phone makers and China’s No. 1 phone maker. We will have to wait and see whether Huawei will meet its self-imposed shipment target for the year, though the company certainly is not lacking in confidence.

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