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Google Is Hosting Its First Indie Game Festival In September

is getting serious about gaming. The tech giant just announced the first-ever Play Festival, which will take place on September 24 in San Francisco, and will highlight 30 of the best available, (or to be available) on the Play Store.

Interested in taking part? You can submit your own for consideration for the festival simply by heading to this website.

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So what could you win by entering? Google hasn’t said exactly what the prizes are, but says that winners could win an ad campaign for their game, tango devices, tickets to Google I/O 2017, and more. Of course, the ad campaign could be a pretty big deal for developers — getting a new game discovered can be extremely challenging, especially when you have to compete with large game developers like Glu and Gameloft.

When it comes to how the 30 finalists for the festival will be picked, Google is looking for fun and innovation, according to a report from Engadget. For example, the company expects to see a ton of games that incorporate augmented-reality or -reality experiences.

To be considered, games have to launched, or have to be scheduled to be launched, during 2016. Submissions are open until August 14, and only developers in North America may apply.

After the 30 finalists have been chosen, it will be up to attendees of the festival to decide the winners. Attendees will have the opportunity to vote on their favorites at the festival, and developers of the top 15 games will then have a chance to pitch their game to a panel of judges. Seven semi-finalists will be chosen from those 15, and they will all win a prize. Three of those semi-finalists will be chosen to take the top prizes, whatever those end up being.

Google will most likely share more details about the festival in coming weeks, so stay tuned!

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