HTC’s smartphone woes didn’t end after the launch of its latest flagship, the HTC 10. At launch, AT&T said it would not sell the device. In July, T-Mobile silently dropped the HTC 10 from its website but not many noticed.
It’s a huge blow to the Taiwanese company that has been struggling to excite consumers with its smartphones. The HTC 10 received praise and positive reviews from the tech media, but its failure to attract consumers shows that HTC — once king of all Android manufacturers — has fallen far from the spotlight. Digital Trends gave the device an 8 out of 10.
Related: HTC 10 review
Initially, a Redditor discovered the sudden disappearance of HTC’s flagship smartphone from the T-Mobile website, and posted it to a T-Mobile subreddit. We have confirmed that the “Un-carrier” is no longer taking orders for the device.
“The HTC 10 is no longer available on T-Mobile.com, as we don’t have inventory to support taking online orders,” a T-Mobile spokesperson told Digital Trends. “While we won’t be receiving additional inventory, we do have limited quantities available at participating T-Mobile stores. Customers interested in purchasing the HTC 10 can check with their local T-Mobile store, or purchase directly from HTC.com, and we’ll welcome them with open arms on the nation’s fastest 4G LTE network.”
If you have been looking forward to purchasing an HTC 10 on T-Mobile, your best bet is to head to T-Mobile stores as soon as possible before inventory runs out. Or, as the Un-carrier says, you can always buy it at full price, $700, on HTC’s website. The high price may have contributed to its failure, especially when flagship killers like the ZTE Axon 7 and the OnePlus 3 steal the spotlight at $400.
Related: 15 tempting HTC 10 cases to style and protect your new phone
Verizon and Sprint still support the device, and AT&T offers a few other lower-priced HTC devices. T-Mobile still carries the Desire 530.