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Comcast to Launch its Mobile Service in 2017

Look out Verizon, your competitive pool is about to get a bit deeper. On Tuesday, revealed that after years of delays, it is finally ready to make its official debut. Well, almost.

Speaking at the Goldman Sachs Communacopia conference in New York, CEO Brian Roberts told an audience that a new Wi-Fi-based wireless service will be made available “somewhere in the middle of next year, maybe a little sooner, but not at the beginning of next year.” Curiously enough, the service will depend upon the Verizon Wireless network, as it will use leased airwaves from Verizon’s network in conjunction with ’s 15 million Wi-Fi locations.

Roberts remained tight-lipped on further details regarding the new service and said only that the new solution will be geared toward Comcast’s existing cable customer base. As The Verge points out, this new offering allows the cable company to compete with the AT&T and DirecTV partnership, which currently allows DirecTV subscribers to sign up for an exclusive AT&T unlimited data plan.

While it may seem strange for a company that has long been known for its broadcast and cable television services to enter the services game, Craig Moffett, of MoffettNathanson Research told Fortune that it is just good sense.

“The lines between wired and wireless networks are blurring,” he said. “For Comcast … being a wireless operator isn’t optional. All network operators are going to be in the wireless business whether they like it or not.”

Related: Best T-Mobile Phones

When Comcast does ultimately unveil its mobile phone service, it will become the first cable mobile network operator (MVNO), which refers to a situation in which “one company buys capacity on other wireless carriers’ networks and resells services under its own brand,” Bloomberg explains. It could ultimately pave the way for Comcast to acquire a carrier so that they can stop renting and just buy instead.

“Most investors wouldn’t be surprised to see Comcast pursue a multi-pronged strategy of developing an MVNO, acquiring additional spectrum, and pursuing an acquisition of an existing network provider,” said Paul Sweeney, a Bloomberg Intelligence analyst.

So look out cell phone carriers — your slice of the pie may be getting smaller pretty soon.

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