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IDC: Apple Watch Sales Down 70 Percent Year-Over-Year

The may be the most successful smartwatch ever, but even that may not be enough to captivate the hearts of consumers, at least according to a recent report. While the continued to be the best-selling smartwatch, sales are predicted to be down 71 percent in the third quarter of 2016 compared to the same period in 2015, according to market research firm International Data Corporation. In raw numbers, those sales sit at 1.1 million for the quarter.

The reason for that is that the wearable market seems to continue to be dominated by cheaper fitness trackers from the likes of Fitbit, Xiaomi, and other companies. The news is especially problematic for Apple considering the fact that the third quarter of 2016 is the quarter that the company launched the Apple Series 2.

More: No phone necessary: Runkeeper’s app now uses Apple Watch’s built-in GPS

It’s important to note that it is possible that many Apple Watch customers were waiting for the new Series 2 model to be released and could not get their hands on it until the fourth quarter due to stock issues but whatever the reason, 70 percent is not good news for Apple. It’s also possible that many didn’t see the Apple Watch Series 2 as enough of an upgrade — the device keeps the same design and really only adds GPS and waterproofing as far as new features go.

It’s also important to note that these figures, at least for now, are just estimates. Apple doesn’t officially report Apple Watch sales numbers, so for now, all we have are estimates. The way Apple does report sales to investors is through an “Other Products” business category, which includes the Watch, iPods, Beats headphones, and more.

Apple is likely hoping that the upcoming holiday season will bring in big sales, however, if this report is any indication Apple could have a serious issue on its hands. Or, erm, wrists.

Also watch:

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